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Check Out How Make My Trip Transformed The 4P's Of Marketing In This Digital Era

- July 27, 2022

Most people are familiar with the 4P's of Marketing which generally means the product, price, place, and promotion. Each element has its own importance so it's imperative to cover all these while launching a product. With the introduction of digital marketing, these 4P's have transformed a lot as more customers have moved online. So many companies have changed these 4P's accordingly with digitalization. So here is an example of how Make My Trip uses th e 4P's in this digital era. Product: Make My Trip is the leading travel booking company in India. It offers a wide variety of services like domestic and international holidays. With accommodation, airlines, rail, and bus bookings. All this is done instantly on the website when you book the tour package you don’t have to take the pain of visiting the travel agent as all the bookings are online. Price: Make My Trip tries to offer the best deal to its customers by proving tour packages at competi...

Check Out The Case Study On How Zendesk Uses AIDAA Model For Digital Marketing

- April 26, 2022

This detailed case study of Zendesk will give an in-depth idea of how the AIDAA model can be used to create effective digital marketing campaigns. Implementation of this model will play an excellent role in giving the desired ROI for the campaigns for the overall success of the brand. So before starting this case study let's understand what the AIDAA model actually is. A (Awareness): Basically refers to the brand awareness stage of a particular brand which includes brand awareness digital marketing campaigns. I (Interest): In this stage, you create interest for your brand among the audience through social media, and blogs. E-mail marketing newsletters/campaigns, social media, and podcasts. D (Desire): In this stage, you try to create a desire for your brands through mediums like e-books, microsites, and brochures. An (Action): This stage is where you acquire the customer through offers like a free trial, live demos, and referral incentives. A (Advocacy): This stage refe...

Check Out The Next Big Thing Of The Future "Metaverse Marketing"?

- February 13, 2022

Before starting with Metaverse marketing let's understand what is Metaverse? Facebook recently rebranded itself as Meta in October 2021 which also included the introduction of a new virtual 3D world called Metaverse where you can create a hypothetical 3D atmosphere through personal computing or AR & VR headsets. Metaverse is a place where people can connect, interact & socialize virtually by using AR & VR technology. You can do a lot of things in this virtual world of Facebook right from creating an avatar to mixing up with people. You can also participate in social & entertainment activities like never before. Check out some characteristics of Metaverse: Insistent: as understood it is a parallel world that exists in reality and it's endless. It offers an immersive and shared user experience. Synch: In Metaverse users interact with each other in a virtual environment that is real-time. Characters of Metaverse react and socialize in a digital space with each oth...

Check Out Best LinkedIn Marketing Hacks To Boost Your Business

- December 24, 2021

With more than 660 million professionals being registered on this site it's one of the best booming platforms where you can definitely skyrocket your business leads. So if you have been ignoring this platform then it's high time for you to wake up and explore this social media platform. The right mix of right LinkedIn marketing, and promotion strategies can do wonders for your business. Why choose LinkedIn? LinkedIn has played an important role in giving valuable leads to more than 50% of the business Compared to other social media platforms it has a 300% more chance of lead generation 80% of business leads in B2B business accounts from LinkedIn only It's one the most top-notch sites for posting relevant professional content So here are the best LinkedIn marketing tips from my experience that will really help your business to stand out. Optimize your profile: it's the first and the foremost step toward visitor attraction. Whether ...

Check Out The Top Business & Technology Trends In 2022

- October 10, 2021

The post COVID 19 world will witness a lot of change as the business models that we followed previously won't exist at all. Amidst this global pandemic people have switched more actively towards digitalization and remote working. However as we move into 2022 there will be a huge demand for sustainability, data volumes and increasing network speed as they are a key factor in driving the digital transformation. As 5G technology will dominate in 2022 we might see a big merger of digital technologies as they can help in numerous ways to make your business stand out from others. So here are to technology trends that will rule in 2022 Increasing trend of contactless delivery: Since the start of the pandemic this has seen a quite upward trend in the recent times. Many companies like Uber eats and Grubhub are already planning to expand contactless delivery in 2022. Even a Wuhan based company Meituan has already started using drone delivery for groceries. Even many American startups are pla...

Check Out Best Storytelling Practices To Make Your Product Stand Out

- August 22, 2021

Storytelling is one of the most powerful technique to make your product show in an outstanding way. This plays a great role in boosting the sales of the product combined with some creative content marketing. Storytelling can be applied to the major digital marketing platforms like Facebook, Instagram, Twitter & even blog content writing. Compelling storytelling can generate immense brand value for any product or service. So it's a must for the bloggers and digital marketers to follow story telling if they want to stand out among the competitors in the market. So here are proven ways of doing storytelling that can push the brand image of the product to new heights. Product Purpose: If you are product manager the first & the foremost question that must arise in your mind is what's the vision behind the product? What's the X factor behind the product? Why do people need it and how it will impact the life of people? Identify your target audience effectively to kickstart...

How To Create Effective Facebook Ads Campaign To Boost Your Business ROI?

- August 01, 2021

If you are an expert Digital Marketer it's very important for you create effective Facebook ads, so that you can generate excellent ROI for you business. Being an experienced digital marketer I have generated amazing Facebook ad campaigns that have given an overwhelming performance to the clients. I will share some tips from my past experience so that you can also give the desired ROI to the clients. Facebooks ads enables you to give an excellent business at lower cost as compared to Google Ads. You can reach more people in a limited budget but you have to keep customer targeting very accurate, if you want to reach the correct target audience. Here are the best tips to create ROI generating Facebook Ads Decide Your Campaign Goals: Before creating an ad campaign firstly decide you goal or objective. There are numerous goals & objectives for creating a Facebook campaign like engagement, website visits, conversion, lead generation, brand awareness and catalogue stor...

10 Best Instagram Marketing Hacks To Boost Your Business

- April 15, 2021

Instagram is one of those platforms where you can reach a huge amount of followers in a short period of time through attractive posts, images, videos, GIFs and hashtags. A combination of images, hashtags and catchy captions play a key role in making your post reach the correct audiences. This plays a key role in generating valuable leads and revenue for the businesses. Here are the 10 best Instagram Marketing hacks to boost your businesses: Efficient Use Of Hashtags: If you want that your page should rank on top of Instagram search then Hashtags are a must for you. As per a survey done after reviewing 650K posts it's highly recommended to use 5-7 hashtags if you have more than 10K followers. Use 2 hashtags if you have more than 10K followers. Well, these are just some tips whereas you can use all 30 hashtags also as per your wish. Try to hide hashtags in your captions or first comment for a clean look. Use popular branded hashtags like #marketing #blogging #inlfuencerstrategy and #...

Check Out The 10 Recent Technology Trends In Marketing Industry

- March 25, 2021

With the accelerated digitalization in the marketing field, a lot has changed in recent years. The year 2020 saw a lot of digital transformation right from the integration of AI, machine learning and robotic process automation in the digital advertising space. Customers are adapting to digital trends so it's very important for businesses to accommodate digital technologies. This basically means that customer engagement is more drifting towards the pull model rather than a push model. The outbreak of the COVID 19 pandemic also changed the outlook of the marketing industry thereby forcing the business owners to switch to more digital methods of work that can provide effective solutions to customers in a short time. So here are the top 10 technologies that will be a key driving force in making the marketing look more digitalized. AR & Virtual Reality: The augmented reality and virtual reality will play a key role in driving marketing towards digitalization. These will play a key r...

An Ultimate Guide To Google Dynamic Ads & How They Can Skyrocket Your Campaign ROI?

- February 25, 2021

Remarketing allows showing ads to those people who have previously visited your website or mobile app but dynamic re-marketing is a more modified version of remarketing it helps to tailor ads to people who have visited your website specific pages or product pages. It plays a key role in generating leads and sales for the products which were previously visited by the people. This is because if a person viewed a specific product page regularly then you can easily convert them to ROI or a sale value by triggering dynamic ads. Here is the step-by-step process to create dynamic ads Go to the tools section in Google ads then select Business Data then go to data feeds and then from there select dynamic ad feed then from there select your correct industry category from options like education, flights, travel, jobs, hotels, property and local deals. Then after selecting a relevant category then download the excel feed template from there and then fill up the required columns as per the hea...

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