Check Out How Make My Trip Transformed The 4P's Of Marketing In This Digital Era

Most people are familiar with the 4P's of Marketing which generally means the product, price, place, and promotion. Each element has its own importance so it's imperative to cover all these while launching a product. With the introduction of digital marketing, these 4P's have transformed a lot as more customers have moved online. So many companies have changed these 4P's accordingly with digitalization. So here is an example of how Make My Trip uses the 4P's in this digital era.

Product: Make My Trip is the leading travel booking company in India. It offers a wide variety of services like domestic and international holidays. With accommodation, airlines, rail, and bus bookings. All this is done instantly on the website when you book the tour package you don’t have to take the pain of visiting the travel agent as all the bookings are online. Price: Make My Trip tries to offer the best deal to its customers by proving tour packages at competitive rates as per the budget of the customer. They also provide discounts for the early bookings and also offer combo packages. This is the pricing strategy that Makes My Trip follows. Place: Make My Trip has got its presence online with the app and the website. The app and the website are user-friendly as they provide a wide variety of deals and offers. They also provide 24*7 customer support which is accessible from anywhere all over the globe. Promotion: Make My Trip has got a presence on all the social media platforms and they even put exciting promotional deals and offers through search, display, and video advertising to a mass audience. They convey their branding message and offers through social media handles. They also advertise their deals, offers, and discounts on all the digital media platforms which helps them get the maximum number of bookings.