Remarketing allows showing ads to those people who have previously visited your website or mobile app but dynamic re-marketing is a more modified version of remarketing it helps to tailor ads to people who have visited your website-specific pages or product pages. It plays a key role in generating leads and sales for the products that were previously visited by the people. This is because if a person viewed a specific product page regularly then you can easily convert them to ROI or a sale value by triggering dynamic ads.
Here is the step-by-step process to create dynamic ads
- Go to the tools section in Google Ads select Business Data then go to Data Feeds and then from there select Dynamic Ad Feed from there select your correct industry category from options like education, flights, travel, jobs, hotels, property, and local deals.
- Then after selecting a relevant category download the Excel feed template from there and fill up the required columns as per the headers in the Excel feed template file. Then after that upload that file in Google Ads. Then Google Ads will automatically create a feed ID for you but if your industry is product or e-commerce based then you can ignore these steps you already have a Google merchant center account where you already have a product data feed ID that is auto-generated from Google merchant center which auto fetched by Google Ads.
- Then create a display advertising campaign to select your location and audience targeting. In the audience, targeting picks up the relevant remarketing list to whom you want to show your ads. Then go to the additional settings option from there select dynamic ads then tick on the option Use dynamic ads feed for personalized ads. Then select the business type after that you'll get the auto-generated feed ID. Then select the relevant feed ID for the campaign and go ahead and create the display advertising campaign. Once the campaign is live the dynamic ads will also show with the display advertising campaign. Before making the campaign live you also have to put up a global site tag and dynamic remarketing event snippet on all pages of your website.
Detailed steps for putting up the dynamic remarketing tags
- Go to the audience manager from there select audience sources and go to Google Ads tag select the remarketing option of actions that users performed on the website. Choose your business type then under advanced settings tick mark on include the user ID parameter in the Google Ads tag. Then after that, you'll be redirected to the remarketing code page. Paste the Global site tag and even snippet code on all pages of the <head> section of your website so that when someone visits your website the re-marketing tags get activated.
How Dynamic Ads Help In ROI:
If a visitor constantly visits your website-specific product pages or web pages then dynamic ads will show specified ads to them with product images and price details. It's a very high probability that they might convert into a good ROI because they are most likely interested in that particular product/service. Dynamic ads will play a key role in constantly keeping on reminding the target customers about the purchase of that product which the visitors have viewed very frequently. It's also very important that the right audience and targeting criteria must be selected while creating the campaign. The right combination of audience targeting with dynamic remarketing is a must for the success of dynamic ads. So make sure to follow these steps as they'll play a vital role in skyrocketing your business ROI.
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