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Showing posts from February, 2019

Performance Max AI Updates: 6 Changes Every Google Ads Marketer Should Audit

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Open the settings of an older Performance Max campaign, and you may find AI switched on in places you never chose. Google's own documentation says final URL expansion is on by default, and several image and video enhancements are too. Many teams never open those panels again after launch. That's why these Performance Max AI updates deserve a proper audit, not a quick skim. Here are the six changes that matter, what Google's documentation actually says about each one, and what I'd check before scaling spend. Why Do Performance Max AI Updates Matter? Performance Max now builds more creative automatically from your landing page , domain, images, videos and existing ads. Because several of these features are on by default, your live ads may already contain text, images or video you never wrote. That makes a review essential rather than optional. Why should you audit Performance Max before scaling spend? Generated Performance Max assets can drift from your brand, and fina...

No End To Global Warming 2018 4th Warmest Year On Record

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Our planet has been warming since the past century the global temperatures have been going up each and every year. As per the recent reports of NOAA & NASA scientists excessive greenhouse gasses and CO2 emissions made 2018 4th warmest year on record with an average temperature of 0.79 degrees Celsius behind 2015, 2016 and 2017. This value is 0.17 degrees lower than the record year 2016. 18 of the 19 warmest years on record have occurred since 2001. With no reduction in CO2 levels, the warming hasn't shown signs of slowing down with events like severe droughts, floods, torrential rainfall, and abnormally prolonged heatwaves are the biggest proofs of it. In fact, the coldest years on record were recorded in the late 19th Century and early 20th century. Here are some of the biggest proofs that our planet is burning like hell Melting glaciers: glaciers all over the world have retreated a lot since the last century some of them are even on the verge of extension. I...

Must Know About The Tragic Shoot Down Of Malaysian Airlines Flight MH 17

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Today flight travel is considered as one of the safest modes of transport with airlines traveling at cruising altitude of more than 33,000 ft. Such altitude is considered very safe for a flight to travel upon. But what if a plane gets shot down by a Buk missile? A similar type of incident happened with Malaysian Airlines flight MH 17. MH 17 was a scheduled passenger flight from Amsterdam to Kuala Lumpur it departed from Amsterdam Schipol Airport at 12.31 PM local time on 17th July 2014 after departing from Amsterdam it crossed Germany, Poland and entered the Ukrainian airspace after entering Ukraine the pilot noticed that there were some thunderstorms on the way so pilot asked for a route diversion which was approved by Ukrainian ATC so at this point flight diverted towards eastern Ukraine which was a war zone area where it was shot down by a Russian surface to air Buk missile at 16.20 PM Ukraine local time in Grabovo village near Donetsk area in east...